Jiffy
Learn about how we built a quick-delivery grocery business from the ground up in the UK
Who is Jiffy?
Jiffy was founded in London in 2020 with a bold mission: to reinvent grocery shopping. Their promise was simple, fresh groceries delivered to your door in under 20 minutes.
Using a network of smart fulfillment centers ("dark stores"), Jiffy sourced fresh produce, meals, and household essentials. Within months, Jiffy became one of London's most recognized quick-commerce players.
Challenges: What They Faced
Fulfilment
Picking had to be dramatically faster and more accurate than a traditional supermarket, every second counted toward the 20-minute promise.
Margins
Conversion-driven catalogues tend to push low-margin products, quietly eating into profitability. Growth alone wasn't enough; it had to be profitable growth.
Scalability
Legacy-style systems couldn't keep up with the volume quick-commerce demanded, thousands of orders per day, without slowing down.
The challenge was not only technological but also creating an end-to-end operational model from warehouse to customer delivery.
The Solution: End-to-End Support with Native Commerce
Native Commerce (then Cloud Retail) provided the technology and operational expertise to power Jiffy's growth from the ground up.
Solution Highlights
Automated Picking System
Route optimization, error-proof UX, and smart shelf placement that cut fulfillment times while improving accuracy.
Margin-Optimized Product Sorting
A dynamic algorithm that balanced conversion with profit: surfacing high-margin items without hurting the customer experience.
Scalable Architecture
A microservices platform with real-time stock services, capable of handling up to 260,000 orders per day without slowing down.
Operational Support
Training, onboarding, and warehouse best practices to keep operations running smoothly as the network grew.
Faster Fulfillment and Stronger Margins
Fulfillment
Speed was the whole promise, so fulfillment had to be re-engineered from the floor up.
70% reduction in picking routes
7 seconds per item picking speed
99.99% accuracy rate: minimizing errors and returns
Margins
Fast delivery means nothing if every order loses money. The margin-optimized sorting algorithm changed the economics of each basket.
Margin per order increased from 25.6% → 27.1%
Higher average order value through smart cross-sell recommendations
Scalability at Speed
The platform was built to grow without breaking and the numbers proved it.
Competitors needed 3.5× more warehouse staff for the same volume
Supported 20 store launches in one year, reaching $20M ARR
Handled 260,000 orders per day without performance loss
This is what a system designed for scale from day one looks like: more volume, not more chaos.
Results at a Glance
Picking Speed
7 sec / item
Accuracy
99.99%
Picking Route
70% reduction
Daily Capacity
260,000 orders/day
Growth
$20M ARR
Let's Connect
The next success story could be yours.
Contact Sales
sales@thenativecommerce.com · thenativecommerce.com · LinkedIn
152-160 City Rd, London EC1V 2NX