Discovery & design. Sit with clients, understand the operation they're actually trying to build, and design the solution across all three layers - storefront, warehouse, and delivery.

Requirements & architecture. Turn the design into build-ready requirements. Scope technical architecture, define operational processes and hold credible conversation with engineering (no coding required).

Delivery to go-live. Coordinate the development, own the integration and implementation of the solution and lead the launch. Hands-on when it goes live, not handing off a spec and walking away.

Single point of accountability. You sit between client, product, and engineering. When the client is happy, it's because you owned it end to end.